Job Information

Job Title:
Search Engine Optimization Manager - Brandon

Company:
Ashley Furniture Industries

Department:
MARKETING

Category:
Advertising/Public Relations/Marketing

Division:
NA

Location:
Brandon, FL

Type:
Full Time

Required Education:
Bachelors Degree

Position Purpose:

The SEO Manager is responsible for the creation and implementation of key SEO strategies, including optimizing on page site elements and site structure, content creation, and off page link building and awareness tactics. Working from a project plan prepared in a collaborative effort with the web team, this position works to ensure all project aspects are in line with search engine objectives and completed in an accurate and timely manner.

It takes the best to become the best and Ashley Furniture is committed to building a team that does the right thing for our customers, employees and communities.

This position is a full-time role and will be based out of our world-class facility at 3120 Williams Road, Brandon, FL


Required Experience:
2-3 years online advertising/media buying and SEO experience

Necessary Skills and Abilities:
  • Handle multiple projects simultaneously within established time constraints
  • Application of mathematical and statistical techniques for business analysis and planning
  • Provide effective leadership: promote teamwork and demonstrated the ability to lead projects and people to get results
  • Processes of retail and wholesale selling
  • Proficient in MS Office suite, Internet
  • Effective interpersonal communications skills
  • Management of resources to optimize- equipment, facilities, employees, methods, and materials
  • Effective time management and organizational skills
  • Work independently as well as in a team environment
  • Analytical and problem solving skills
  • Maintain confidentiality
  • Respond professionally in situations with difficult employee/vendor/consumer issues or inquires
  • Handle multiple projects simultaneously within established time constraints
  • Application of mathematical and statistical techniques for business analysis and planning
  • Provide effective leadership: promote teamwork and demonstrated the ability to lead projects and people to get results
  • Processes of retail and wholesale selling
  • Proficient in MS Office suite, Internet
  • Effective interpersonal communications skills
  • Management of resources to optimize- equipment, facilities, employees, methods, and materials
  • Effective time management and organizational skills
  • Work independently as well as in a team environment
  • Analytical and problem solving skills
  • Maintain confidentiality
  • Respond professionally in situations with difficult employee/vendor/consumer issues or inquires


Essential Functions:
  • Plans, implements, and provides ongoing management of link building strategies
  • Performs keyword research, site architecture, and analysis for all of Ashley Furniture Industries websites
  • Conducts search engine ranking analysis and reporting across all websites
  • Writes and optimizes current and future website marketing
  • Works with internal teams to help educate and provide an understanding of the SEO process and principles
  • Monitors and manages daily progress of search engine campaign details including strategy and implementation, copywriting, budgets, and reporting
  • Conducts trend analysis and web analytics interpretation to make appropriate campaign strategy adjustments
  • Researches opportunities with regards to new technologies and manages SEO vendors
  • Contributes to team efforts to maintain in-depth knowledge of industry current events and trends


Marginal Functions:
We are an equal opportunity employer and provide a drug free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.




NOTE: This is not a complete description for this job.







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